Keep the Permission With the Marketing Asset
Connect each planned use with actual rights evidence and an authorised release decision
Adults coordinating ordinary marketing content and asset permission records
Topics include “Identify the actual asset and intended use”; “Locate evidence rather than inferring ownership”; “Record conditions without rewriting the licence”.
Includes 6 practical chapters, an illustrative case, two printable worksheets, an action plan, and linked sources.
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Inside this guide
- Identify the actual asset and intended use
- Locate evidence rather than inferring ownership
- Record conditions without rewriting the licence
- Give unresolved uses a visible hold status
- Check the intended final version before release
- Review reuse as a new proposed use
A little reading to begin with
A SAMPLE FROM CHAPTER ONEBegin with one asset proposed for a particular piece of marketing. Record a stable permitted file reference and enough description to distinguish it from similar versions. A folder labelled campaign images is not a rights record, and a thumbnail may not establish which source file will be used. Keep the asset's identity connected to the planned publication rather than recording a broad approval for everything in the folder.
Describe the intended use in practical terms: the actual format, publication route, modifications proposed and relevant campaign context. Identify any use detail that the applicable permission evidence would need to cover. Do not assume that permission for a small printed item automatically includes a different online use or an altered version. This guide does not decide the legal meaning of those details; it makes them visible for the responsible actual review.
Keep asset identity separate from the people appearing in it or other possible rights questions. A photograph may involve considerations beyond the image file's copyright. Record a relevant unresolved question without collecting unnecessary personal details or attempting to obtain releases through an invented process. The first output is a clear asset-and-use pair. It should allow the authorised reviewer to understand what is being considered, not make a blanket claim about ownership or create a private dossier of creators, subjects and customers. A narrow pair is easier to evaluate honestly than a vague statement that the business has permission for its marketing.
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